International consulting frameworks are built on an assumption: that processes are documented, systems are integrated, and decisions follow a structure. In much of the region, business works differently. Relationships matter. Processes may be manual. Systems may be fragmented. Commercial activity happens through calls, messages and personal connections.
None of this is a weakness to be corrected before AI can begin. It is the reality AI has to work inside. An AI strategy that ignores it will produce a beautiful roadmap for an organization that does not exist.
Our job is translation. We take global technology and global best practice, and we make them work inside organizations as they actually are. That is not a message about where we are from. It is a message about what we understand.
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